Local Service Ads appear above paid search, above the map pack, and above organic results. Google Pay Per Lead places you first, signaling trust before a homeowner ever reads your name. Lemur Marketing handles the entire setup and ongoing management.
LSAs require license verification, insurance confirmation, and background checks. The contractors who push through get approved and dominate the top of search. Most never finish.
The verification process is a gauntlet
Google requires license verification, background checks, and insurance confirmation before approving you for Google Pay Per Lead. Each step has requirements that vary by state and trade. Most contractors abandon the process midway.
We manage the entire verification process →Bidding wrong means zero impressions
LSA ranking is determined by bid amount, review score, and responsiveness. Underbid and you get no impressions. Overbid and your cost-per-lead kills the ROI. The right number is specific to your market.
We calibrate bids to your market →Missed calls get you penalized
Google tracks how quickly and consistently you respond to LSA leads. Contractors who miss calls or respond slowly get ranked lower. Lead management is not optional, it is part of the ad strategy.
We set up lead response systems →Invalid lead disputes go unfiled
LSAs charge per lead, including wrong numbers, out-of-area requests, and job types you don’t do. Google allows disputes for invalid leads, but most contractors never file them. That is money left on the table monthly.
We dispute every invalid lead →From getting you approved for Google Pay Per Lead to managing incoming leads, we handle everything so you can focus on the work.
Complete LSA account creation, service area definition, budget setup, and business category selection. Done right the first time so you don’t lose impressions to configuration errors.
Guidance through Google’s state-specific license verification requirements for your trade. We know what each step requires and how to move through it quickly.
LSAs require owner and employee background checks through Google’s verification partner. We coordinate the process so your team knows exactly what to expect.
Weekly bid adjustments based on impression share, lead volume, and cost-per-lead data. The goal is maximum qualified leads at the lowest cost that still wins jobs.
Setup of lead notification systems and response protocols to maintain the response rate Google requires for strong ad ranking. Missed leads lower your rank.
Monthly review and dispute filing for leads that don’t qualify, including wrong number, out-of-service-area, and job type mismatch. Your budget should only pay for real opportunities.
Same guy. Same skills. Same experience.
Only the brand, systems, and strategy changed. — Sean Moser, Springfield, IL
Lemur Marketing serves outdoor living and residential contractors throughout the Chicago area. Click your city to see how we approach Local Service Ads in your specific market.
Book a free Visibility Audit. We’ll review your current rankings, GBP, and competitors and show you exactly what it takes to rank first in your area.