Homeowners spend hours a day on social media before they are ready to hire. They are not booking a consult yet, but they are deciding who to trust. Lemur Marketing builds the social presence that makes you the obvious choice when they are finally ready.
Random posts for the sake of posting do not generate leads. Contractors who get consistent business from social have a documented strategy tied to how buyers actually make decisions.
No strategy behind the content
Posting a project photo with no context, no story, and no call to action does not move a homeowner closer to calling you. Social content has to match where the buyer is in their decision process.
We build content mapped to buyer stages →Wrong platform for your audience
Luxury outdoor living buyers are on Instagram and Facebook, researching inspiration and vetting contractors. TikTok and Twitter are not where your clients make $30,000 project decisions.
We focus on the platforms that close jobs →No before-and-after documentation
Before-and-after project posts are the highest-converting content format for contractors. Most never shoot job site photos consistently. No photos means no content means no authority.
We build a documentation system for your crew →Vanity metrics instead of lead signals
Likes and reach mean nothing without a conversion path. Social should drive profile visits, website clicks, and direct messages from homeowners who want to talk. We track what moves the business.
We optimize for leads, not likes →Built for contractors who want social to support their premium positioning, not cheapen it.
Focused on the platforms where your buyers research, compare, and decide. For outdoor living contractors, that is Instagram and Facebook. We go deep on the right two, not shallow on six.
A monthly plan mapping content to buyer stages: awareness, consideration, and decision. Each post has a purpose, not just a presence.
A simple field documentation process so your crew captures before, during, and after photos on every job. Gives you a library of real content without adding work to your schedule.
Complete Instagram and Facebook business profile setup including bio, highlights, link strategy, and category settings. First impressions matter before a homeowner ever scrolls.
Facebook and Instagram ad campaigns targeting homeowners by zip code, home value, and interest profile. Retargeting for visitors who already viewed your site but didn’t call.
Monthly report showing what content drove profile visits, website clicks, and DMs. What is working gets more budget. What isn’t gets replaced.
Same guy. Same skills. Same experience.
Only the brand, systems, and strategy changed. — Sean Moser, Springfield, IL
Lemur Marketing serves outdoor living and residential contractors throughout the Chicago area. Click your city to see how we approach Social Media in your specific market.
Book a free Visibility Audit. We’ll review your current rankings, GBP, and competitors and show you exactly what it takes to rank first in your area.