Most contractor Google Ads campaigns run on default settings, broad match keywords, and no conversion tracking. Lemur Marketing runs campaigns where the only metric that matters is booked estimates.
Google Ads is the most powerful lead generation tool available to contractors. It is also the easiest way to spend $3,000 a month and get nothing back.
Broad match is bleeding your budget
Broad match keywords like “contractor” can trigger for contractor job listings, contractor school, and general contractor salary. You are paying for traffic that will never hire you.
We build tight keyword lists with full negative coverage →No call tracking means no optimization
If you don’t know which keywords generate actual phone calls, you cannot stop wasting money on the ones that don’t. Most contractor campaigns run completely blind.
We track every call back to the keyword →Homepage as landing page kills conversions
Sending paid traffic to your homepage is like sending a hot lead to a waiting room. Dedicated landing pages with a single clear CTA convert three to five times better than generic pages.
We build dedicated converting landing pages →No bid strategy for your market
Chicago suburbs have different competition levels, cost-per-click, and conversion rates by zip code. A one-size bid strategy wastes money in low-intent areas and under-invests in high-value ones.
We optimize bids by location and time →Every campaign decision tied to one outcome: booked estimates at a cost that makes business sense.
Campaigns structured around your highest-value services and locations, not Google’s default setup. Every ad group built for intent, not just volume.
Comprehensive keyword research targeting homeowners who are ready to hire now, paired with aggressive negative keyword lists that prevent budget bleed.
Dedicated landing pages for each campaign with clear headlines, social proof, and a single conversion path. No distractions, no navigation, no exits.
Dynamic call tracking tied to keyword level. Every form fill, every call, every estimate request tracked back to the specific ad that generated it.
Manual CPC and smart bidding strategies calibrated to your market, your margins, and your close rate. Adjusted weekly based on actual performance data.
Campaign performance broken down by keyword, location, and device. What you spent, what you got, and what is changing next month.
Same guy. Same skills. Same experience.
Only the brand, systems, and strategy changed. — Sean Moser, Springfield, IL
Lemur Marketing serves outdoor living and residential contractors throughout the Chicago area. Click your city to see how we approach Google Ads in your specific market.
Book a free Visibility Audit. We’ll review your current rankings, GBP, and competitors and show you exactly what it takes to rank first in your area.