Google Ads for Contractors in Chicagoland
Stop Burning Budget
on Clicks That
Don’t Call
Most contractor Google Ads campaigns run on default settings, broad match keywords, and no conversion tracking. Lemur Marketing runs campaigns where the only metric that matters is booked estimates.
Default Campaign Settings
Are Designed to Spend
Your Money Fast.
Google Ads is the most powerful lead generation tool available to contractors. It is also the easiest way to spend $3,000 a month and get nothing back.
Broad match is bleeding your budget
Broad match keywords like “contractor” can trigger for contractor job listings, contractor school, and general contractor salary. You are paying for traffic that will never hire you.
We build tight keyword lists with full negative coverage →No call tracking means no optimization
If you don’t know which keywords generate actual phone calls, you cannot stop wasting money on the ones that don’t. Most contractor campaigns run completely blind.
We track every call back to the keyword →Homepage as landing page kills conversions
Sending paid traffic to your homepage is like sending a hot lead to a waiting room. Dedicated landing pages with a single clear CTA convert three to five times better than generic pages.
We build dedicated converting landing pages →No bid strategy for your market
Chicago suburbs have different competition levels, cost-per-click, and conversion rates by zip code. A one-size bid strategy wastes money in low-intent areas and under-invests in high-value ones.
We optimize bids by location and time →Google Ads Management
Built for Contractor ROI
Every campaign decision tied to one outcome: booked estimates at a cost that makes business sense.
Campaigns structured around your highest-value services and locations, not Google’s default setup. Every ad group built for intent, not just volume.
Comprehensive keyword research targeting homeowners who are ready to hire now, paired with aggressive negative keyword lists that prevent budget bleed.
Dedicated landing pages for each campaign with clear headlines, social proof, and a single conversion path. No distractions, no navigation, no exits.
Dynamic call tracking tied to keyword level, run through CallRail and WhatConverts with Google Tag Manager. Every form fill, every call, every estimate request tracked back to the specific ad that generated it.
Manual CPC and smart bidding strategies calibrated to your market, your margins, and your close rate. Adjusted weekly based on actual performance data.
Campaign performance broken down by keyword, location, and device. What you spent, what you got, and what is changing next month.
Facebook Ads for Contractors
From $750 a Month
Search ads reach a homeowner who is already looking. Facebook and Instagram ads reach the one who has not started yet, and bring back the one who looked at your site and left.
Facebook Ads management is a separate service from Google Ads, priced the same way: from $750 a month plus the ad spend you set. Campaigns run on Facebook and Instagram, targeted by the areas you serve and the kind of home that buys what you build, with retargeting for visitors who reached your site and did not call.
The creative comes from your own work. Finished decks, patios, outdoor kitchens and remodels, shot on real jobs, do the selling; we write the copy, build the audiences, set the budget caps and report what each campaign produced in calls and form fills, tracked with the same call and conversion tracking we use for search.
Run it on its own when you want a steady stream of homeowners seeing your work before the season starts. Run it with Google Ads when you want to catch demand at both ends: the person searching for a deck builder this week, and the person who will be searching in April.
Both are included in the full marketing solution at $2,500 a month. If you are not sure which fits your trade and your budget, the free Visibility Audit is where we work that out, and we will tell you if one of them is not worth running for you yet.
What Happens When Contractor Ads
Are Actually Optimized
- ✗Generic handyman brand
- ✗$500 to $2,000 jobs
- ✗87 leads = 2 jobs = 2% close rate
- ✗Competing on price
- ✗No systems, just chaos
- ✓Specialist brand in a profitable niche
- ✓10x higher job value
- ✓65%+ close rate
- ✓30x+ ROI on marketing
- ✓Systems that scale
Same guy. Same skills. Same experience.
Only the brand, systems, and strategy changed. Sean Moser, Springfield, IL
We Serve Contractors
Across Chicagoland
Lemur Marketing serves outdoor living and residential contractors throughout the Chicago area. Click your city to see how we approach Google Ads in your specific market.
Who We Run
Google Ads For
The stack is the same for every contractor. What changes is the timing, the emphasis and the searches worth chasing. Pick your trade, or see all twelve trades we market.
Ready to Own
Your Market?
Book a free Visibility Audit. We’ll review your current rankings, GBP, and competitors and show you exactly what it takes to rank first in your area.