Most contractor Google Ads campaigns in Niles run on default settings and generate traffic that never converts. Lemur Marketing runs campaigns where every dollar is tracked to a booked estimate.
Google Ads is the fastest way to get in front of Niles homeowners searching right now. It’s also the easiest way to waste thousands a month with nothing to show for it.
Broad match bleeds budget fast
Running broad match keywords in Niles means your ads show for contractor job listings, contractor schools, and competitor research. You’re paying for clicks that will never become customers.
We build tight keyword lists for Niles searches →No call tracking means no optimization
If you don’t know which Niles keywords are generating actual phone calls, you can’t stop spending money on the ones that don’t. Most campaigns run completely blind.
We track every call to the keyword →Sending traffic to your homepage
Paid Niles traffic sent to your homepage is like sending a hot lead to a waiting room. Dedicated landing pages with one clear CTA convert 3–5x better.
We build dedicated Niles landing pages →No Niles-specific bid strategy
Different Niles suburbs have different competition levels and homeowner intent. A flat bid strategy overpays in low-intent areas and misses high-value opportunities elsewhere.
We optimize bids by Niles zip code →Every campaign decision tied to one outcome: booked estimates from Niles homeowners at a cost that makes business sense.
Campaigns structured around your highest-value services and the Niles neighborhoods where your best clients live. Not Google’s default layout.
Comprehensive research targeting Niles homeowners ready to hire now. Paired with aggressive negative keyword lists to prevent budget waste on irrelevant clicks.
Dedicated Niles landing pages for each campaign with a single conversion path. No navigation, no distractions, no exits.
Dynamic number tracking tied to keyword level. Every Niles call, form fill, and estimate request tracked back to the specific ad that generated it.
Weekly bid adjustments calibrated to your Niles market, your margins, and your close rate. Adjusted as performance data comes in.
Campaign performance by keyword, location within Niles, and device. What you spent, what you got, and what changes next month.
Same guy. Same skills. Same experience.
Only the brand, systems, and strategy changed. — Sean Moser, Springfield, IL
Book a free Visibility Audit. We’ll review your current rankings, GBP, and competitors and show you exactly what it takes to rank first in your area.