Homeowners in Evanston spend hours on social media before they’re ready to hire. They’re deciding who to trust. Lemur Marketing builds the social presence that makes you the contractor they remember when they finally pick up the phone.
Random posts for the sake of posting don’t generate leads from Evanston homeowners. Contractors who get consistent business from social have a documented strategy tied to how Evanston buyers actually make decisions.
No strategy behind the content
Posting a project photo with no story, no context, and no CTA doesn’t move a Evanston homeowner closer to calling you. Social content has to match where the buyer is in their decision process.
We map content to buyer stages →Wrong platform for Evanston buyers
Luxury outdoor living buyers in Evanston are on Instagram and Facebook researching inspiration and vetting contractors. That’s where the Evanston market lives, and that’s where we focus.
We focus on the platforms Evanston buyers use →No project documentation system
Before-and-after posts are the highest-converting content for Evanston contractors. Most never shoot job site photos consistently. No documentation means no content means no authority.
We build a documentation system for your crew →Vanity metrics instead of leads
Likes and impressions in Evanston mean nothing without a conversion path. Social should drive profile visits, website clicks, and DMs from homeowners ready to talk.
We optimize for Evanston leads, not likes →Built for Evanston contractors who want social media to support their premium positioning, not cheapen it.
Focused on Instagram and Facebook where Evanston’s outdoor living buyers actually research and make decisions. Deep on the right two platforms, not shallow on six.
A monthly plan mapping content to Evanston buyer stages: awareness, consideration, and decision. Every post has a purpose tied to your business goals.
A simple field documentation process so your crew captures before, during, and after photos on every Evanston job. A library of real content without extra work.
Complete Instagram and Facebook business profile setup including bio, highlights, and link strategy. Your Evanston profile should convert visitors before they even scroll.
Facebook and Instagram ads targeting Evanston homeowners by zip code, home value, and interest. Retargeting for visitors who already viewed your site but didn’t call.
Monthly report showing what content drove Evanston profile visits, website clicks, and DMs. What works gets more investment. What doesn’t gets replaced.
Same guy. Same skills. Same experience.
Only the brand, systems, and strategy changed. — Sean Moser, Springfield, IL
Book a free Visibility Audit. We’ll review your current rankings, GBP, and competitors and show you exactly what it takes to rank first in your area.