80% of homeowners searching for a local contractor click one of the top three map pack results. If you are not there, you don’t exist. Lemur Marketing manages your GBP like it is your most important marketing channel, because it is.
Google Business Profile is not a set-it-and-forget-it asset. The contractors ranking at the top of the map pack are actively managing theirs every week.
Set-and-forget is a losing strategy
Photos from three years ago. No posts. Unanswered questions. Google interprets inactivity as irrelevance. An active competitor with the same reviews will outrank you simply because they show up.
We manage your GBP weekly →Wrong categories mean zero impressions
Your primary GBP category is the strongest signal Google uses to decide which searches to show you for. One wrong choice and you are invisible for your most profitable service queries.
We audit and set categories correctly →Keyword stuffing risks suspension
Adding keywords to your business name or description violates Google policy. GBP suspensions are common, difficult to reverse, and can take months to recover. The rules are specific and not obvious.
We keep your profile compliant →Unanswered reviews destroy trust
Homeowners read how you respond to negative reviews more carefully than the reviews themselves. Silence on a one-star review signals that you don’t care. We respond on your behalf, every time.
We manage every review response →Everything required to rank in the map pack and stay there, handled by people who do this every week for contractors.
Complete GBP buildout from scratch or audit and correction of existing profile. Every field optimized, every service listed, every attribute enabled.
Primary and secondary category selection based on your most profitable service lines and local search volume. Reviewed quarterly as your services evolve.
Regular uploads of project photos, team photos, and work-in-progress shots. GBPs with consistent fresh photos rank higher and convert better.
Weekly posts featuring completed projects, seasonal offers, and service highlights. Signals to Google that your business is active and relevant.
Timely, professional responses to every review, positive and negative. Consistent engagement with reviewers is a ranking signal and a trust signal.
Monthly review of which competitors rank above you, what they are doing differently, and what adjustments to your profile will close the gap.
Same guy. Same skills. Same experience.
Only the brand, systems, and strategy changed. — Sean Moser, Springfield, IL
Lemur Marketing serves outdoor living and residential contractors throughout the Chicago area. Click your city to see how we approach Google Business Profile in your specific market.
Book a free Visibility Audit. We’ll review your current rankings, GBP, and competitors and show you exactly what it takes to rank first in your area.