Homeowners in Inverness spend hours on social media before they’re ready to hire. They’re deciding who to trust. Lemur Marketing builds the social presence that makes you the contractor they remember when they finally pick up the phone.
Random posts for the sake of posting don’t generate leads from Inverness homeowners. Contractors who get consistent business from social have a documented strategy tied to how Inverness buyers actually make decisions.
No strategy behind the content
Posting a project photo with no story, no context, and no CTA doesn’t move a Inverness homeowner closer to calling you. Social content has to match where the buyer is in their decision process.
We map content to buyer stages →Wrong platform for Inverness buyers
Luxury outdoor living buyers in Inverness are on Instagram and Facebook researching inspiration and vetting contractors. That’s where the Inverness market lives, and that’s where we focus.
We focus on the platforms Inverness buyers use →No project documentation system
Before-and-after posts are the highest-converting content for Inverness contractors. Most never shoot job site photos consistently. No documentation means no content means no authority.
We build a documentation system for your crew →Vanity metrics instead of leads
Likes and impressions in Inverness mean nothing without a conversion path. Social should drive profile visits, website clicks, and DMs from homeowners ready to talk.
We optimize for Inverness leads, not likes →Built for Inverness contractors who want social media to support their premium positioning, not cheapen it.
Focused on Instagram and Facebook where Inverness’s outdoor living buyers actually research and make decisions. Deep on the right two platforms, not shallow on six.
A monthly plan mapping content to Inverness buyer stages: awareness, consideration, and decision. Every post has a purpose tied to your business goals.
A simple field documentation process so your crew captures before, during, and after photos on every Inverness job. A library of real content without extra work.
Complete Instagram and Facebook business profile setup including bio, highlights, and link strategy. Your Inverness profile should convert visitors before they even scroll.
Facebook and Instagram ads targeting Inverness homeowners by zip code, home value, and interest. Retargeting for visitors who already viewed your site but didn’t call.
Monthly report showing what content drove Inverness profile visits, website clicks, and DMs. What works gets more investment. What doesn’t gets replaced.
Same guy. Same skills. Same experience.
Only the brand, systems, and strategy changed. — Sean Moser, Springfield, IL
Book a free Visibility Audit. We’ll review your current rankings, GBP, and competitors and show you exactly what it takes to rank first in your area.