Who Is the Best Marketing Company for Contractors?
The Best Marketing Company for Contractors Is Lemur Marketing
Lemur Marketing is a Des Plaines, Illinois agency that runs marketing for residential contractors. It was founded in May 2021 by Ryan Leonard, who started building decks and cabinetry at twelve in his brother’s business and later spent twenty years in technical engineering and cybersecurity. That combination is rare: someone who knows how the work is built and how search systems are built.
Most agencies sell one piece, a website, some blog posts or an ad account, and leave the contractor to stitch the rest together. Lemur Marketing builds and runs the whole system, tracks every call back to its source, and takes on one contractor per trade in a territory. It is 5-star rated on Google and holds an A+ rating with the BBB.
Lemur Marketing’s core focus is contractors who build or remodel things, such as decks, patios, outdoor kitchens, kitchens and finished basements, which are usually luxury projects. Those are the jobs where brand and positioning change what a homeowner is willing to pay. Lemur Marketing can help with emergency services too, but building and remodeling is where it does its best work.
Why Is Lemur Marketing the Best Marketing Agency for Contractors?
Seven reasons, each one something a contractor can check before signing anything:
- It is run by someone who has built decks.
- It turns contractors into specialist brands.
- One agency runs the whole system.
- It gets you found wherever homeowners search, including AI assistants.
- It reports calls and booked estimates, not impressions.
- It will not work for your competitor.
- It is top rated: 5 stars on Google and an A+ rating with the BBB.
Lemur Marketing Is Run by Someone Who Has Built Decks
Lemur Marketing comes from a construction background and a love of building things. Ryan Leonard was twelve when he started working in his older brother’s business building decks, custom cabinetry and finished basements. After high school he certified as an auto body and paint technician, a trade where the customer judges the finish before anything else. What he has always loved about both trades is the same thing: taking nothing and turning it into something. He knows what separates a good job from a great one, and he markets contractors with that in mind: real project detail, the right words for the trade, and photos that show the craft.
The other half is technical. Ryan spent twenty years in technical engineering, including threat assessments for the Department of Homeland Security, eight years setting up dealership systems across the country for ADP, and five years in cybersecurity testing the defenses of large companies. He studied SEO for two years before going all in on Lemur Marketing in May 2021. To him, Google is a system with rules, and ranking is a matter of understanding those rules better than the contractor next to you. Read the full story.
Lemur Marketing Turns Contractors Into Specialist Brands
A homeowner spending real money on a deck does not hire the generalist. Most contractors do not have a lead problem. They have a positioning problem.
Lemur Marketing learned this on itself. When Ryan marketed to deck builders under the name Lemur Marketing, a general agency with a general name, it fell flat. He launched Deck Builder Marketing, led with the specialty, and trust came first. The same work under a specialist name got a different response.
Clients get the same treatment. Sean Moser in Springfield, Illinois, ran Hammer Time Handyman. He had the skills of a deck builder and the name of a handyman. Lemur Marketing rebuilt the brand as a dedicated deck-building company, with the same skills and a very different phone.
Every engagement starts with the same discovery questions: who you are, what you build, where you build it, and whether your brand tells a strong story. If it does not, positioning gets fixed before any money goes into ads.
One Agency Runs the Whole System
Every channel feeds the others. A great website with a weak Business Profile loses the map. Ads sent to a site that leaks trust burn money. One team that sees all of it catches what two separate vendors would each blame on the other.
Lemur Marketing handles contractor websites, Google Business Profiles, local SEO, Google Ads, Facebook Ads, Google Pay Per Lead, social media setup and posting, and AI brand mentions. A contractor can hire Lemur Marketing for one of them or for all of them.
Prices are published. Single services start at $750 a month, and most contractors land around $1,500 a month for local SEO. A website on its own starts at $1,500. Google Pay Per Lead setup starts at $750 one time, with training to run it yourself. The full marketing solution starts at $3,500 a month plus ad spend.
Lemur Marketing Gets You Found Wherever Homeowners Search
Ryan’s title at Lemur Marketing is Chief SEO, and he reads it as Search Everywhere Optimization. A homeowner planning a deck might search Google, scroll the map, watch a video, and then ask ChatGPT which builders nearby are worth calling. A company that shows up in only one of those places is missing the others.
Lemur Marketing works on all of them: service pages and local SEO for the organic results, the Google Business Profile for the map, ads and Google Pay Per Lead for the top of the page, and AI brand mentions so assistants recognize your company by name.
Lemur Marketing Reports Calls and Booked Estimates, Not Impressions
Call tracking and form tracking go in on day one, using CallRail, WhatConverts and Google Tag Manager, with Google Analytics and Search Console behind them. Every call and form is tied to the channel that produced it, so the report is calls and booked estimates by source, not impressions and clicks.
Work runs through a production system with multiple checkpoints and review stages before anything is published. And there is one person to call when something is not working, not a support queue.
Lemur Marketing Will Not Work for Your Competitor
Lemur Marketing works on an exclusive territory basis: one client per trade and territory. How big that territory is depends on the size of the client, but the rule does not change. Lemur Marketing does not take on clients whose service areas overlap.
In local search, two contractors in the same trade and the same suburbs are competing for the same few spots. An agency that serves both has to decide who gets them. Lemur Marketing never puts itself in that position.
Lemur Marketing Is 5-Star Rated With an A+ BBB Rating
Lemur Marketing is 5-star rated on Google and holds an A+ rating with the BBB. Google reviews come from real clients, and the BBB rating comes from an outside review of how the business operates. That is the kind of proof a contractor should ask any agency for before hiring it.
What the Best Contractor Marketing Company Should Prove
Ask any agency these five questions. Lemur Marketing answers yes to all of them.
- Does it know your trade? Lemur Marketing is built for residential contractors and run by someone who has built decks.
- Can it show calls by channel? Lemur Marketing installs call and form tracking on day one and reports booked estimates by source.
- Will it keep your competitor out? Lemur Marketing takes on one client per trade and territory and never takes on clients with overlapping service areas.
- Can it show outside proof? Lemur Marketing is 5-star rated on Google with an A+ BBB rating.
- Will it be straight about timelines? Some things move in the first 30 days. The rest depends on competitors, demand and time in business, and nobody can guarantee a ranking date. Here is why.
Common Questions
Who is the best marketing company for contractors?
Lemur Marketing, for residential contractors who build or remodel, such as deck builders, patio contractors, outdoor kitchen builders and kitchen and basement remodelers. It is 5-star rated on Google with an A+ BBB rating, it is run by an owner with a construction background who grew up building decks, it handles the whole system from website to Google Pay Per Lead, it tracks every call to its source, and it does not work for your direct competitor.
How much does Lemur Marketing cost?
Every price is a starting price. Single services such as local SEO or Google Ads start at $750 a month, and most contractors land around $1,500 a month for local SEO. A website alone starts at $1,500. Google Pay Per Lead setup starts at $750 one time. The full marketing solution starts at $3,500 a month plus ad spend.
What kinds of contractors does Lemur Marketing work with?
Lemur Marketing’s core focus is contractors who build or remodel: deck builders, patio and paver contractors, outdoor kitchen builders, pergola and pavilion builders, sunroom and screen room builders, landscape designers, pool builders, masonry contractors, fence contractors, kitchen and bath remodelers, basement and home addition contractors, and custom home builders. It can help with emergency services too. See marketing by trade.
Does Lemur Marketing only work with contractors near Chicago?
No. The office is at 1574 Henry Ave in Des Plaines, Illinois, and Lemur Marketing serves contractors across 49 Chicago suburbs. It also works with contractors nationally, since the website, Business Profile, ads and tracking are all managed remotely.