Social Media Marketing for Contractors in Des Plaines, IL
Des Plaines Homeowners Are
Watching Before
They Call
Social media for Des Plaines contractors, included with our full marketing solution rather than sold on its own. We set up and post to your profiles on the major platforms so a homeowner who looks you up before calling finds recent work, real photos, and a company that is clearly active.
Before a Des Plaines homeowner calls,
they check whether you are real
A referral or a map listing gets you considered. Your Facebook and Instagram get you believed. An account with two posts from 2022 raises a question the homeowner does not bother asking out loud.
The silent profile check
Homeowners here routinely open a contractor’s Facebook or Instagram page after seeing the website. They are not looking to follow you. They are looking for evidence that you finished a job last month and that customers were happy. A current feed answers that in seconds; an abandoned one sends them to the next company.
We keep your profiles current →Before-and-after is the whole format
Most homes in town were built in the mid-1960s, and the owner scrolling your page is picturing their own tired deck or dated kitchen. A before-and-after pair of a similar house does more than any caption. We build the posting schedule around those pairs, pulled from the job photos your crew already takes.
We post the work that sells →You should not be the one posting
A contractor running a crew does not have the evening hours to crop photos, write captions, and keep five platforms consistent. That is why we fold posting into the full solution. We publish on a schedule; you answer the comments and messages, since a homeowner wants to hear from the owner, not an agency.
We post, you talk to customers →Consistency across every profile
The name, phone, and services on your social profiles need to match your website and your Google listing. Mismatched details across platforms make a company in a town of about 59,000 look smaller and less organized than it is. Setting every profile up the same way is part of the onboarding, not an afterthought.
We align every profile →Social posting comes with
the complete marketing program
Social media is not a standalone service here. It is included in the full solution at $2,500 per month: profile setup, a posting calendar, and publishing across the major platforms, with you handling comments and direct messages.
Focused on Instagram and Facebook where Des Plaines’s outdoor living buyers actually research and make decisions. Deep on the right two platforms, not shallow on six.
A monthly plan mapping content to Des Plaines buyer stages: awareness, consideration, and decision. Every post has a purpose tied to your business goals.
A simple field documentation process so your crew captures before, during, and after photos on every Des Plaines job. A library of real content without extra work.
Complete Instagram and Facebook business profile setup including bio, highlights, and link strategy. Your Des Plaines profile should convert visitors before they even scroll.
Facebook and Instagram ads targeting Des Plaines homeowners by zip code, home value, and interest. Retargeting for visitors who already viewed your site but didn’t call.
Monthly report showing what content drove Des Plaines profile visits, website clicks, and DMs. What works gets more investment. What doesn’t gets replaced.
How local owners use social
to vet a contractor
Des Plaines is a city of about 59,000 in Cook County where roughly 78 percent of homes are owner-occupied and the median home is worth around $335,000. People who own a house at that value and earn a median household income just under $98,000 do their homework before hiring. Part of that homework is a quick look at your social profiles, usually on a phone, usually after they have already found you somewhere else. The profile is a confidence check, not a discovery channel.
That shapes what we post. Finished projects on houses that resemble the mid-1960s homes across the city, crew photos that show real people, short notes on what a job involved, and the occasional customer comment. No stock imagery, no motivational quotes. Each post is built to answer the homeowner’s unspoken question: does this company do work like mine, recently, and well. We publish on a steady calendar so the answer is always yes.
Comments and messages stay with you. When a homeowner asks about pricing or availability in a reply, they want the contractor, and a fast personal answer there often turns into the estimate call. We set up notifications so nothing sits unanswered.
Source: US Census ACS 2024 5-year estimates for Des Plaines, Illinois. Distance is a straight line, not a drive time.
Social Media in Des Plaines:
Common Questions
Can I hire Lemur just for social media in Des Plaines?
No. Social posting is included in the full solution at $2,500 per month and is not offered as a standalone service. On its own, social media rarely produces leads for a contractor; it works as a confidence check for people who found you through the map pack, ads, or search. That is why we bundle it with the channels that drive the traffic.
Which platforms will you post to for a Des Plaines contractor?
The major platforms where homeowners check contractors, with Facebook and Instagram carrying most of the weight for residential work. We set up or clean up each profile so the business details match your website and Google listing, then post on a shared calendar. If a platform is not pulling its weight for your trade, we drop it rather than post for the sake of posting.
Who handles comments and messages?
You do. Homeowners who ask questions on a post or send a direct message want to hear from the company, and a quick answer from the owner is far more convincing than an agency reply. We handle the setup and the publishing, send you the photo requests, and make sure notifications reach you so nothing goes unanswered.
What Happens When Des Plaines Contractors
Invest in the Right Marketing
- ✗Generic handyman brand
- ✗$500 to $2,000 jobs
- ✗87 leads = 2 jobs = 2% close rate
- ✗Competing on price
- ✓Specialist brand
- ✓10x higher job value
- ✓65%+ close rate
- ✓30x+ ROI on marketing
Same guy. Same skills. Same experience.
Only the brand, systems, and strategy changed. Sean Moser, Springfield, IL
Other Ways We Help
Des Plaines Contractors
Every service below has its own Des Plaines page. For how we run social media across the whole region, read the Social Media for Contractors page, or browse every suburb on the service areas index.
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