About Lemur Marketing

The Agency That Took
Its Own Advice

Lemur Marketing is a Des Plaines agency that runs the full marketing stack for residential contractors across Chicagoland. We learned what specialization is worth by testing it on ourselves first, and it cost us before it paid.

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Contractor on the phone beside his truck in front of a finished deck with a pergola, paver patio, and fire table
★5-Star Google Rated
✓5+ Years in Business
✓Des Plaines, IL
The Story

We Sold Specialization
Only After It Worked on Us

I built Deck Builder Marketing because Lemur Marketing couldn’t attract deck builders

When I started Lemur Marketing and went directly after deck builders, the results were bad. The pitch was right. The work was right. Nobody trusted it, because the name did not signal anything specific. To a deck builder, Lemur Marketing was just another agency that would also take a dentist.

So I did the thing I now tell every client to do. I created a niche DBA: Deck Builder Marketing. Same services, same team, same person on the call. Only the positioning changed. The trust showed up immediately.

That is an uncomfortable lesson to learn about your own company, and it is the reason this page exists. We are not recommending a branding exercise we read about. We ran it on ourselves, watched it fail as a generalist, and watched it work as a specialist.

Ryan Leonard, owner

Before
Generalist agency, generic name
After
Specialist DBA, instant trust
What changed
Positioning only
What didn’t
Team, services, price

The same move works for a contractor. A generalist doing $3,000 to $5,000 jobs under a name like Bob’s Construction competes on price with everyone. The same crew, positioned as a specialist, quotes $20,000 to $50,000 projects and stops being compared to the cheapest bid.

See Deck Builder Marketing →

How We Operate

Four Things We Will
Tell You Before You Hire Us

01

We take one contractor per trade per territory

If we are ranking you in Naperville, we are not also ranking the deck builder two towns over. That limits how many clients we can carry, and it is the reason we turn work down.

02

Positioning comes before spend

If your brand reads as a generalist, ads make that problem more expensive, not smaller. We fix what a homeowner sees first, then we buy traffic to it.

03

Every channel or none of them

We do not sell a single service and pretend it will carry the rest. Search, map pack, paid, social and AI visibility all pull on each other, and gaps show up in the results.

04

We report calls, not impressions

Rankings and clicks are inputs. The number we bring to the monthly call is how many people contacted you and how many estimates got booked, broken out by where they came from.

Who You Work With

A Small Team,
Not a Support Queue

Lemur Marketing is deliberately small. You get the owner on the strategy calls, and the people doing the work are the people you can reach.

01
Ryan Leonard, Owner

Runs strategy, positioning and every audit. Founded Lemur Marketing 5+ years ago and later launched Deck Builder Marketing as the niche DBA. The person on your intro call and on your monthly review.

02
SEO & Profile Management

Handles on-page work, citations, NAP consistency and the monthly Google Business Profile cadence: posts, photos, services and questions. The unglamorous work that decides map pack position.

03
Web Design & Build

Designs and builds the sites, mobile first, with the conversion paths and page structure the SEO and ad work depend on. No handoff between a design vendor and a marketing vendor.

We use AI tooling heavily for research, content drafting and reporting. It speeds the work up. It does not replace the person who decides what your money should be spent on.

What Clients Say

Real Reviews,
Real Results

Chicagoland businesses who switched from lead-gen platforms and generic agencies.

★★★★★
Google Rating
5+
Years in Business
Des Plaines, IL
Locally Operated
Territory

25 Miles
of Des Plaines

We work the Chicago suburbs, not the whole country. Staying inside one metro is what lets us hold territory exclusivity and actually know the competitors you are bidding against.

Office
Des Plaines, IL

1574 Henry Ave, Des Plaines, IL 60016. Calls answered by the people doing the work.

Coverage
48 Chicagoland suburbs

From Evanston and Skokie out to Naperville, St. Charles and Lake Forest.

See all service areas →
Niche brand
Deck Builder Marketing

Our own specialist DBA, built for deck and outdoor living contractors.

Visit the site →
Free Visibility Audit

Start With
the Intro Call

Twenty minutes to find out whether we are a fit. If we are not, we will tell you on that call instead of selling you a plan.

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