# Lemur Marketing: Full Content > Full text of the service and company pages for Lemur Marketing, a digital marketing agency in Des Plaines, Illinois serving residential contractors across Chicagoland. Source: https://www.lemurmarketing.net/ | Generated: 2026-09-10 Per-city pages (48 communities x 8 services) are templated variants of the service pages below and are not duplicated here. They are listed in llms.txt and the XML sitemap. ---------------------------------------------------------------------- # Home URL: https://www.lemurmarketing.net/ Chicagoland Digital Marketing - Website Design, Local SEO, Paid Ads # Web Design, Local SEO & Paid Ads We build websites, rank you in Google's map pack, and run paid ads that generate real leads. Serving contractors, professionals, and local businesses across Chicagoland from Des Plaines, IL. Book Your Free Visibility Audit See How It Works ★★★★★ 5-Star Google Rated ✓ Free Visibility Audit ✓ 5+ Years in Business The Diagnosis ## Why Your Marketing Isn't Working Before we talk solutions, let's name the actual problems. Most local businesses come to us with the same four issues. 01 You don't have a lead problem. You have a positioning problem. Generic business names hide your expertise. "ABC Solutions" or "Smith & Associates" doesn't tell anyone what you actually do, who you serve, or why you're the right choice. A specialist brand commands higher prices, converts better, and attracts clients who already trust you before they call. We build the specialist brand → 02 Your GBP is incomplete, outdated, or nobody's managing it. The map pack is what your next customer sees before your website. Missing photos, no posts, zero review strategy. Every day this isn't optimized, you're losing business to a competitor who is. We own your GBP completely → 03 You're renting leads instead of owning search results. Third-party lead marketplaces sell the same lead to multiple competitors. You pay premium prices to race to the bottom against everyone else. Organic rankings, GBP, and Google Pay Per Lead ads generate leads you own outright. We eliminate the lead middleman → 04 If AI doesn't recognize your brand, future customers won't either. ChatGPT and Google AI Overviews pull from brand mentions, press coverage, and citations across the web. If you're not referenced anywhere, you're invisible to an entire generation of buyers using AI to make decisions. We get you into AI results → What Clients Say ## Real Reviews, Real Results Chicagoland businesses who switched from lead-gen platforms and generic agencies. ★★★★★ Google Rating 5+ Years in Business Des Plaines, IL Locally Operated The System ## Full-Stack Marketing. Nothing Left Out. Eight components working together. One agency managing the whole picture. Because when one piece is missing, the others underperform. 01 / WEBSITE DESIGN Built to Convert Specialist brand, clear offer, fast-loading, mobile-first. The hub every other channel drives back to. 02 / GOOGLE BUSINESS PROFILE Your Most Visible Asset Complete setup, ongoing management, photo strategy, review building, weekly posts. First thing clients see before your website. 03 / LOCAL SEO Organic Rankings You Own Ranking in the service areas you want to work in. Long-term and compounding. These leads don't stop when the budget pauses. 04 / GOOGLE SEARCH ADS Above the Map Pack Pay to appear when your prospect is actively searching right now. High-intent clicks from people ready to hire. 05 / LOCAL SERVICE ADS Google Pay Per Lead Pay-per-lead directly from Google. $40 to $120 per lead. Not shared with competitors. Appears above everything else. 06 / PERFORMANCE MAX Expand Your Map Reach Get your listing shown in zip codes where you don't yet rank organically. Bridges the gap while SEO builds. 07 / SOCIAL MEDIA SETUP 25 Platforms, One Brand Consistent branding everywhere. Your social content feeds your retargeting ads so nothing is wasted. 08 / BRAND MENTIONS & AI Be Found by AI Tools Press releases, Reddit mentions, structured citations. How AI learns your brand exists and recommends you to future customers. 09 / CONTENT STRATEGY Organic Becomes Paid We evaluate what performs organically, then turn those assets into retargeting ads. Every piece of content earns its place. The Proof ## We Practice What We Preach "I built Deck Builder Marketing because Lemur Marketing couldn't attract deck builders." When I started Lemur Marketing and advertised directly to deck builders, the results were bad. Nobody trusted us. The name didn't signal anything specific. So I did what I tell every client to do: I created a niche DBA. Deck Builder Marketing. Same services. Same team. Different positioning. The trust came immediately. That's the power of specialization. When your brand communicates mastery in one thing, price objections drop and average job values climb. Client Result Clients go from averaging $3 to 5K generalist jobs to $20 to 50K specialist projects. It doesn't take many of those to hit $100K months. See Deck Builder Marketing The Specialist Strategy You'd never go to the ear, nose, foot, and heart doctor. You'd go to a specialist who lives and breathes their specialty. When a homeowner is hiring someone for a $75,000 outdoor living project, they don't want the company that'll figure it out as they go. They want the team that only builds what they're hiring for. We help contractors create niche DBAs so that trust is built before the first phone call. We Work With Specialty contractors (decks, patios, kitchens, additions), professional service firms, local retail and hospitality, and specialty trades. If you want to be the recognized name in your category, we can help. Serving Chicagoland within 25 miles of Des Plaines, IL 60016 Google's Search Ecosystem ## Where You Show Up. Where You Should. Most agencies pick one channel. We run the full stack because each layer of Google's search page serves a different intent at a different cost. Position 1 Local Service Ads $40 to $120 per lead Appears above everything. Google-screened, pay-per-lead. Not shared with competitors. Only available for certain contractor types. Position 2 Google Search Ads Pay per click Appears above the map pack. High-intent keywords. Best for capturing demand that exists right now while organic rankings build. Position 3 Google Business Profile Organic + Performance Max The most trusted organic result. Photos, reviews, and proximity determine your rank. Performance Max pushes your listing into areas you don't rank yet. Position 4+ Organic Website Rankings Long-term, compounding Builds over time. Once you rank, leads are free. AI Overviews also pull from here so strong organic presence feeds AI visibility too. Free Visibility Audit ## Ready to Stop Blending In? Book a free Visibility Audit. We'll look at where you are, where you want to be, and build a game plan. No pitch. No pressure. Book Your Free Visibility Audit Typical engagement starts at $750/mo + ad spend Free audit included with every consult or call us (630) 551-8493 ---------------------------------------------------------------------- # Contractor Marketing URL: https://www.lemurmarketing.net/contractor-marketing/ Contractor Marketing · Chicagoland # You’re Paying Four Vendors and Still Losing Jobs to the Same Competitor Lemur Marketing runs the entire marketing stack for residential contractors across Chicagoland. Website, Google Business Profile, local SEO, Google Ads, and Local Service Ads, built as one system by one team. Get Your Free Visibility Audit See What’s Included ★5-Star Google Rated ✓Contractor Specialists ✓48 Chicagoland Suburbs Why Piecemeal Marketing Fails ## Four Vendors Doing Four Jobs Is Not a Strategy Most contractors end up with a web guy, an SEO guy, an ads guy, and a nephew who posts on Facebook. Each one optimizes their own slice. Nobody owns whether the phone rings. 01 Your ads and your website work against each other Your ads vendor buys the click. Your web vendor built a page that was never designed to convert it. You pay for that traffic twice: once to Google, and again in the estimate you never got to give. One team builds both → 02 Nobody owns the number that matters Your SEO vendor reports rankings. Your ads vendor reports impressions and clicks. Neither one reports booked estimates, so when revenue is flat there is no one to hold accountable. We report on calls and booked jobs → 03 Your Google Business Profile sits untouched Your profile is the first thing a homeowner sees, and it is the single biggest driver of map pack rankings. Most contractors set it up once, then never post, never add photos, and never answer a question. We manage your GBP monthly → 04 You look like every other contractor A generic company name and a generic website put you into a price comparison you cannot win. A homeowner spending $75,000 on an outdoor living project is not shopping for the cheapest generalist. We build you a specialist brand → What’s Included ## The Full Stack, Run by One Team Every channel below feeds the others. Skip one and the rest carry the load badly. This is the whole picture, quoted as one engagement instead of five invoices. 01 Website Design A custom site built to convert homeowners who are already comparing three contractors. Fast, mobile-first, and structured so search engines can read what you actually do. Website design → 02 Google Business Profile Full profile setup and active monthly management: services, photos, posts, and Q&A. This is what a homeowner sees before they ever reach your website. GBP management → 03 Local SEO On-page work, citations, consistent NAP data, and a dedicated page for every suburb you serve. The unglamorous work that decides who ranks in the map pack. Local SEO → 04 Google Search Ads Paid search above the map pack for the terms homeowners use when they are ready to hire. Tight geo-targeting so you are not paying for clicks 40 miles outside your service area. Google Ads → 05 Google Pay Per Lead Local Service Ads sit at the very top of the results page and charge per lead instead of per click. We handle Google’s license, insurance, and background check verification to get you approved. Pay per lead → 06 Performance Max Amplifies your map listing into the suburbs where you have not earned an organic ranking yet. It fills the gap while local SEO does the slower, more permanent work. 07 Social Media Profile setup across the accounts that matter, plus the posting cadence that keeps your brand consistent everywhere a homeowner might check you before calling. Social media → 08 Brand Mentions & AI Press releases, citations, and structured mentions so that ChatGPT and AI search results recognize your company. If the model has never heard of you, you do not get recommended. Brand mentions & AI → 09 Content & Retargeting Coaching on the jobsite photos and video that actually perform, then retargeting ads built from whichever pieces earned the most organic attention. What Clients Say ## Real Reviews, Real Results Chicagoland businesses who switched from lead-gen platforms and generic agencies. ★★★★★ Google Rating 5+ Years in Business Des Plaines, IL Locally Operated How It Works ## Two Calls Before You Spend a Dollar There are no fixed packages and no proposal until we have looked at your actual numbers. Pricing follows the audit, not the other way around. Step 01 Intro call Twenty minutes. We find out what you build, what you charge, where your leads come from now, and whether we are a fit at all. If we are not, we will say so. Step 02 Visibility audit We pull your current rankings, your Google Business Profile, your site, and your closest competitors, then show you exactly where you are losing to them. Step 03 Game plan and pricing A written plan with the channels in priority order, what each one is expected to do, and what it costs. Engagements run $750 to $2,500 per month plus ad spend. Then Positioning first If your brand reads as a generalist, we fix that before we spend on ads. Positioning changes what you can charge, and it changes it faster than any channel. Then Foundation, then traffic Site and Google Business Profile get built correctly first. Sending paid traffic to a site that leaks trust is the most expensive mistake in contractor marketing. Ongoing One report, one number Calls and booked estimates, by channel. Not impressions. You get one person to call when something is not working, not a support queue. Fit ## We Only Work With Want, Not Need Nobody needs a $75,000 deck. They want it. Our job is to make them want yours We build for contractors whose customers are choosing to spend, not forced to. Decks, patios, outdoor kitchens, pergolas, porches, screen rooms and sunrooms. Kitchen remodels, basement finishes, in-law additions and ADA units. That distinction matters because aspirational work is won on trust and brand, which is exactly what marketing can move. Emergency work is won on whoever answers first, which is a different business entirely. We do not take roofers, and we do not take a second contractor in the same trade in the same territory. Your competitors are not our clients. Best fit Outdoor living and hardscape Also fits Luxury interior remodeling Territory 25 miles of Des Plaines Not a fit Roofing and emergency trades Not sure which side of that line you fall on? That is what the intro call is for. Read how we got here → Service Areas ## 48 Suburbs Across Chicagoland We work within 25 miles of Des Plaines. Pick your city to see how contractor marketing works in that specific market. Park Ridge Niles Mount Prospect Elk Grove Village Morton Grove Rolling Meadows Glenview Wood Dale Arlington Heights Skokie Wheeling Itasca Northbrook Palatine Schaumburg Addison Deerfield Buffalo Grove Inverness Hoffman Estates Hanover Park Roselle Elmhurst Evanston Streamwood Glendale Heights Highland Park Bloomingdale Villa Park Lombard Oak Brook Barrington Bartlett Carol Stream Glen Ellyn Lake Zurich Vernon Hills Elgin Wheaton Westmont Lake Forest South Elgin Downers Grove Libertyville Mundelein Lisle Naperville St. Charles Free Visibility Audit ## Find Out What You’re Missing Book the intro call. We will pull your rankings, your Google Business Profile, and your closest competitors, then show you exactly where the jobs are going instead. Book Your Free Visibility Audit Exclusive territory. We don’t work with your competitors. or call us (630) 551-8493 ---------------------------------------------------------------------- # Website Design for Contractors URL: https://www.lemurmarketing.net/website-design-for-contractors/ Website Design for Contractors # Your Website Is Losing You Jobs Every Day A template site tells homeowners one thing: this contractor does not take their business seriously. Lemur Marketing builds contractor websites designed from the ground up to win the comparison and book the estimate. Get Your Free Visibility Audit See the Problem ★5-Star Google Rated ✓Contractor Specialists ✓Serving Chicagoland Why Most Contractor Websites Fail ## Your Site Might Be Your Biggest Liability, Not Your Best Asset. Homeowners comparing three contractors make a decision in seconds. Your website is either closing the gap or opening it. 01 Template sites look like template sites Homeowners comparing contractors can spot a $29/month website builder instantly. Generic layouts, stock photos, and boilerplate copy signal low-end operation, regardless of how good your actual work is. We build custom, not templated → 02 Slow sites lose rankings and leads Google penalizes slow pages in search rankings. Homeowners abandon them before they load. Every second of load time costs you jobs, and most contractor sites score poorly on Core Web Vitals. We build for speed from the start → 03 Not built to convert Traffic without calls is just noise. Most contractor sites have no clear conversion path, no trust signals at decision points, and no reason for a visitor to pick up the phone over a competitor. We engineer conversion into every page → 04 Not designed for mobile first Over 70% of contractor searches happen on a phone. If your site is painful to navigate on mobile, you are losing the majority of your leads before they read a single word about your work. We design mobile-first, always → What’s Included ## A Contractor Website Built to Win Jobs Not just a website. A lead-generating asset that works while you work. 01 Custom WordPress Build Built on WordPress, owned by you. No page builder lock-in, no monthly platform fees, no vendor dependency. Your site, your asset, forever. 02 Mobile-First Design Designed for the phone first, desktop second. Because that is where your next client is searching right now, probably while standing in their backyard. 03 Speed Optimization Optimized images, clean code, and server-level caching so your site loads fast. Google rewards it. Homeowners stay because of it. 04 Conversion Architecture Trust signals placed at every decision point. Clear CTAs. Multiple paths to contact. Designed to convert visitors who found you and visitors who are still deciding. 05 Brand Integration Your colors, typography, photography direction, and voice built into every element. The site should feel like you, not like every other contractor in your market. 06 Ongoing Maintenance Plugin updates, security patches, performance monitoring, and content updates as your business grows. We keep the asset running, not just built. Results ## What a Real Contractor Brand Does to Your Business 65%+ Close Rate 30X+ ROI on Marketing 10X Faster Growth Before: Hammer Time Handyman - ✗Generic handyman brand - ✗$500 to $2,000 jobs - ✗87 leads = 2 jobs = 2% close rate - ✗Competing on price - ✗No systems, just chaos After: Legacy Deck Builders - ✓Specialist brand in a profitable niche - ✓10x higher job value - ✓65%+ close rate - ✓30x+ ROI on marketing - ✓Systems that scale Same guy. Same skills. Same experience. Only the brand, systems, and strategy changed. Sean Moser, Springfield, IL Service Areas ## We Serve Contractors Across Chicagoland Lemur Marketing serves outdoor living and residential contractors throughout the Chicago area. Click your city to see how we approach Website Design in your specific market. Park Ridge Niles Mount Prospect Elk Grove Village Morton Grove Rolling Meadows Glenview Wood Dale Arlington Heights Skokie Wheeling Itasca Northbrook Palatine Schaumburg Addison Deerfield Buffalo Grove Inverness Hoffman Estates Hanover Park Roselle Elmhurst Evanston Streamwood Glendale Heights Highland Park Bloomingdale Villa Park Lombard Oak Brook Barrington Bartlett Carol Stream Glen Ellyn Lake Zurich Vernon Hills Elgin Wheaton Westmont Lake Forest South Elgin Downers Grove Libertyville Mundelein Lisle Naperville St. Charles Free Visibility Audit ## Ready to Own Your Market? Book a free Visibility Audit. We’ll review your current rankings, GBP, and competitors and show you exactly what it takes to rank first in your area. Book Your Free Visibility Audit Exclusive territory. We don’t work with your competitors Free audit included with every consult or call us (630) 551-8493 ---------------------------------------------------------------------- # Local SEO for Contractors URL: https://www.lemurmarketing.net/local-seo-for-contractors/ Local SEO for Contractors # Stop Being Invisible to Your Next Customer Most contractors built their business on referrals. Lemur Marketing builds the organic search presence that sends qualified homeowners to you directly, without shared lead platforms and without competing on price. Get Your Free Visibility Audit See the Problem ★5-Star Google Rated ✓Contractor Specialists ✓Serving Chicagoland Why Most Contractor SEO Fails ## Ranking on Google Isn’t About Keywords. It’s About Authority. Generic SEO agencies run the same playbook on every client. For contractors, that means blog posts nobody reads, backlinks that do nothing, and zero understanding of how homeowners actually hire. 01 Generalist agencies don’t know your trade An agency that works with dentists, lawyers, and HVAC companies doesn’t understand contractor buying cycles, seasonal demand, or how homeowners evaluate outdoor living projects. We only work with contractors → 02 Your GBP is working against you An incomplete or unoptimized Google Business Profile is worse than none. Google won’t rank businesses it doesn’t trust. Most contractors set it up once and never touch it again. We manage your GBP actively → 03 No local authority signals Consistent NAP data, local citations, and location-specific pages are the foundation of local rankings. Most agencies skip this because it’s unglamorous work. It’s also what moves the needle. We build local authority the right way → 04 Traffic that doesn’t convert Ranking for generic terms no one searches sends traffic that never picks up the phone. We target searches from homeowners who are ready to hire a contractor this week. We report on calls and booked estimates → What’s Included ## The Local SEO Package Built for Contractors One engagement. One team. No cherry-picking services and hoping they work together. 01 GBP Optimization Full Google Business Profile setup, photos, services, posts, and Q&A management. The single biggest driver of local map pack rankings for service businesses. 02 On-Page SEO Title tags, meta descriptions, header structure, and schema markup built for local contractor searches. Every page optimized from the ground up, not retrofitted. 03 Location Pages Dedicated pages for every city and suburb you serve. Built to rank, not just exist. Each one targets real search volume in your specific service area. 04 Content Strategy Service pages and supporting content targeting high-intent searches in your trade. Written by people who understand how homeowners actually research and hire contractors. 05 Citation Building Consistent name, address, and phone number across 50+ directories. The unglamorous foundation of local authority that most agencies skip and most contractors lack. 06 Monthly Reporting Plain-English reports showing rankings, traffic, and leads generated. No vanity metrics. You will know exactly what is working and what is scheduled next. Results ## What Happens When Contractors Own Their Local Search 65%+ Close Rate 30X+ ROI on Marketing 10X Faster Growth Before: Hammer Time Handyman - ✗Generic handyman brand - ✗$500 to $2,000 jobs - ✗87 leads = 2 jobs = 2% close rate - ✗Competing on price - ✗No systems, just chaos After: Legacy Deck Builders - ✓Specialist brand in a profitable niche - ✓10x higher job value - ✓65%+ close rate - ✓30x+ ROI on marketing - ✓Systems that scale Same guy. Same skills. Same experience. Only the brand, systems, and strategy changed. Sean Moser, Springfield, IL Service Areas ## We Serve Contractors Across Chicagoland Lemur Marketing serves outdoor living and residential contractors throughout the Chicago area. Click your city to see how we approach Local SEO in your specific market. Park Ridge Niles Mount Prospect Elk Grove Village Morton Grove Rolling Meadows Glenview Wood Dale Arlington Heights Skokie Wheeling Itasca Northbrook Palatine Schaumburg Addison Deerfield Buffalo Grove Inverness Hoffman Estates Hanover Park Roselle Elmhurst Evanston Streamwood Glendale Heights Highland Park Bloomingdale Villa Park Lombard Oak Brook Barrington Bartlett Carol Stream Glen Ellyn Lake Zurich Vernon Hills Elgin Wheaton Westmont Lake Forest South Elgin Downers Grove Libertyville Mundelein Lisle Naperville St. Charles Free Visibility Audit ## Ready to Own Your Market? Book a free Visibility Audit. We’ll review your current rankings, GBP, and competitors and show you exactly what it takes to rank first in your area. Book Your Free Visibility Audit Exclusive territory. We don’t work with your competitors Free audit included with every consult or call us (630) 551-8493 ---------------------------------------------------------------------- # Google Business Profile Management URL: https://www.lemurmarketing.net/google-business-profile-management/ Google Business Profile Management # The Map Pack Is Where Jobs Come From. Are You In It? 80% of homeowners searching for a local contractor click one of the top three map pack results. If you are not there, you don’t exist. Lemur Marketing manages your GBP like it is your most important marketing channel, because it is. Get Your Free Visibility Audit See the Problem ★5-Star Google Rated ✓Contractor Specialists ✓Serving Chicagoland Why Most GBPs Underperform ## A Neglected GBP Costs You More Than You Think. Google Business Profile is not a set-it-and-forget-it asset. The contractors ranking at the top of the map pack are actively managing theirs every week. 01 Set-and-forget is a losing strategy Photos from three years ago. No posts. Unanswered questions. Google interprets inactivity as irrelevance. An active competitor with the same reviews will outrank you simply because they show up. We manage your GBP weekly → 02 Wrong categories mean zero impressions Your primary GBP category is the strongest signal Google uses to decide which searches to show you for. One wrong choice and you are invisible for your most profitable service queries. We audit and set categories correctly → 03 Keyword stuffing risks suspension Adding keywords to your business name or description violates Google policy. GBP suspensions are common, difficult to reverse, and can take months to recover. The rules are specific and not obvious. We keep your profile compliant → 04 Unanswered reviews destroy trust Homeowners read how you respond to negative reviews more carefully than the reviews themselves. Silence on a one-star review signals that you don’t care. We respond on your behalf, every time. We manage every review response → What’s Included ## Full GBP Management, Done for You Everything required to rank in the map pack and stay there, handled by people who do this every week for contractors. 01 Full Profile Setup Complete GBP buildout from scratch or audit and correction of existing profile. Every field optimized, every service listed, every attribute enabled. 02 Category Optimization Primary and secondary category selection based on your most profitable service lines and local search volume. Reviewed quarterly as your services evolve. 03 Photo Management Regular uploads of project photos, team photos, and work-in-progress shots. GBPs with consistent fresh photos rank higher and convert better. 04 Weekly GBP Posts Weekly posts featuring completed projects, seasonal offers, and service highlights. Signals to Google that your business is active and relevant. 05 Review Response Management Timely, professional responses to every review, positive and negative. Consistent engagement with reviewers is a ranking signal and a trust signal. 06 Competitor Map Pack Analysis Monthly review of which competitors rank above you, what they are doing differently, and what adjustments to your profile will close the gap. Results ## What Contractors Who Own the Map Pack Experience 65%+ Close Rate 30X+ ROI on Marketing 10X Faster Growth Before: Hammer Time Handyman - ✗Generic handyman brand - ✗$500 to $2,000 jobs - ✗87 leads = 2 jobs = 2% close rate - ✗Competing on price - ✗No systems, just chaos After: Legacy Deck Builders - ✓Specialist brand in a profitable niche - ✓10x higher job value - ✓65%+ close rate - ✓30x+ ROI on marketing - ✓Systems that scale Same guy. Same skills. Same experience. Only the brand, systems, and strategy changed. Sean Moser, Springfield, IL Service Areas ## We Serve Contractors Across Chicagoland Lemur Marketing serves outdoor living and residential contractors throughout the Chicago area. Click your city to see how we approach Google Business Profile in your specific market. Park Ridge Niles Mount Prospect Elk Grove Village Morton Grove Rolling Meadows Glenview Wood Dale Arlington Heights Skokie Wheeling Itasca Northbrook Palatine Schaumburg Addison Deerfield Buffalo Grove Inverness Hoffman Estates Hanover Park Roselle Elmhurst Evanston Streamwood Glendale Heights Highland Park Bloomingdale Villa Park Lombard Oak Brook Barrington Bartlett Carol Stream Glen Ellyn Lake Zurich Vernon Hills Elgin Wheaton Westmont Lake Forest South Elgin Downers Grove Libertyville Mundelein Lisle Naperville St. Charles Free Visibility Audit ## Ready to Own Your Market? Book a free Visibility Audit. We’ll review your current rankings, GBP, and competitors and show you exactly what it takes to rank first in your area. Book Your Free Visibility Audit Exclusive territory. We don’t work with your competitors Free audit included with every consult or call us (630) 551-8493 ---------------------------------------------------------------------- # Google Search Ads for Contractors URL: https://www.lemurmarketing.net/google-ads-for-contractors/ Google Ads for Contractors # Stop Burning Budget on Clicks That Don’t Call Most contractor Google Ads campaigns run on default settings, broad match keywords, and no conversion tracking. Lemur Marketing runs campaigns where the only metric that matters is booked estimates. Get Your Free Visibility Audit See the Problem ★5-Star Google Rated ✓Contractor Specialists ✓Serving Chicagoland Why Contractor PPC Campaigns Fail ## Default Campaign Settings Are Designed to Spend Your Money Fast. Google Ads is the most powerful lead generation tool available to contractors. It is also the easiest way to spend $3,000 a month and get nothing back. 01 Broad match is bleeding your budget Broad match keywords like “contractor” can trigger for contractor job listings, contractor school, and general contractor salary. You are paying for traffic that will never hire you. We build tight keyword lists with full negative coverage → 02 No call tracking means no optimization If you don’t know which keywords generate actual phone calls, you cannot stop wasting money on the ones that don’t. Most contractor campaigns run completely blind. We track every call back to the keyword → 03 Homepage as landing page kills conversions Sending paid traffic to your homepage is like sending a hot lead to a waiting room. Dedicated landing pages with a single clear CTA convert three to five times better than generic pages. We build dedicated converting landing pages → 04 No bid strategy for your market Chicago suburbs have different competition levels, cost-per-click, and conversion rates by zip code. A one-size bid strategy wastes money in low-intent areas and under-invests in high-value ones. We optimize bids by location and time → What’s Included ## Google Ads Management Built for Contractor ROI Every campaign decision tied to one outcome: booked estimates at a cost that makes business sense. 01 Campaign Architecture Campaigns structured around your highest-value services and locations, not Google’s default setup. Every ad group built for intent, not just volume. 02 Keyword Research and Negative Lists Comprehensive keyword research targeting homeowners who are ready to hire now, paired with aggressive negative keyword lists that prevent budget bleed. 03 Landing Page Build Dedicated landing pages for each campaign with clear headlines, social proof, and a single conversion path. No distractions, no navigation, no exits. 04 Call and Conversion Tracking Dynamic call tracking tied to keyword level. Every form fill, every call, every estimate request tracked back to the specific ad that generated it. 05 Bid Strategy Management Manual CPC and smart bidding strategies calibrated to your market, your margins, and your close rate. Adjusted weekly based on actual performance data. 06 Monthly Performance Reports Campaign performance broken down by keyword, location, and device. What you spent, what you got, and what is changing next month. Results ## What Happens When Contractor Ads Are Actually Optimized 65%+ Close Rate 30X+ ROI on Marketing 10X Faster Growth Before: Hammer Time Handyman - ✗Generic handyman brand - ✗$500 to $2,000 jobs - ✗87 leads = 2 jobs = 2% close rate - ✗Competing on price - ✗No systems, just chaos After: Legacy Deck Builders - ✓Specialist brand in a profitable niche - ✓10x higher job value - ✓65%+ close rate - ✓30x+ ROI on marketing - ✓Systems that scale Same guy. Same skills. Same experience. Only the brand, systems, and strategy changed. Sean Moser, Springfield, IL Service Areas ## We Serve Contractors Across Chicagoland Lemur Marketing serves outdoor living and residential contractors throughout the Chicago area. Click your city to see how we approach Google Ads in your specific market. Park Ridge Niles Mount Prospect Elk Grove Village Morton Grove Rolling Meadows Glenview Wood Dale Arlington Heights Skokie Wheeling Itasca Northbrook Palatine Schaumburg Addison Deerfield Buffalo Grove Inverness Hoffman Estates Hanover Park Roselle Elmhurst Evanston Streamwood Glendale Heights Highland Park Bloomingdale Villa Park Lombard Oak Brook Barrington Bartlett Carol Stream Glen Ellyn Lake Zurich Vernon Hills Elgin Wheaton Westmont Lake Forest South Elgin Downers Grove Libertyville Mundelein Lisle Naperville St. Charles Free Visibility Audit ## Ready to Own Your Market? Book a free Visibility Audit. We’ll review your current rankings, GBP, and competitors and show you exactly what it takes to rank first in your area. Book Your Free Visibility Audit Exclusive territory. We don’t work with your competitors Free audit included with every consult or call us (630) 551-8493 ---------------------------------------------------------------------- # Local Service Ads for Contractors URL: https://www.lemurmarketing.net/local-service-ads-contractors/ Local Service Ads # Google Pay Per Lead. Ranked Above Everyone. Leads That Trust You First Local Service Ads appear above paid search, above the map pack, and above organic results. Google Pay Per Lead places you first, signaling trust before a homeowner ever reads your name. Lemur Marketing handles the entire setup and ongoing management. Get Your Free Visibility Audit See the Problem ★5-Star Google Rated ✓Contractor Specialists ✓Serving Chicagoland Why Most Contractors Never Activate LSAs ## The Verification Process Stops Most Contractors Before They Even Start. LSAs require license verification, insurance confirmation, and background checks. The contractors who push through get approved and dominate the top of search. Most never finish. 01 The verification process is a gauntlet Google requires license verification, background checks, and insurance confirmation before approving you for Google Pay Per Lead. Each step has requirements that vary by state and trade. Most contractors abandon the process midway. We manage the entire verification process → 02 Bidding wrong means zero impressions LSA ranking is determined by bid amount, review score, and responsiveness. Underbid and you get no impressions. Overbid and your cost-per-lead kills the ROI. The right number is specific to your market. We calibrate bids to your market → 03 Missed calls get you penalized Google tracks how quickly and consistently you respond to LSA leads. Contractors who miss calls or respond slowly get ranked lower. Lead management is not optional, it is part of the ad strategy. We set up lead response systems → 04 Invalid lead disputes go unfiled LSAs charge per lead, including wrong numbers, out-of-area requests, and job types you don’t do. Google allows disputes for invalid leads, but most contractors never file them. That is money left on the table monthly. We dispute every invalid lead → What’s Included ## LSA Setup and Management, Start to Finish From getting you approved for Google Pay Per Lead to managing incoming leads, we handle everything so you can focus on the work. 01 Google Pay Per Lead Setup Complete LSA account creation, service area definition, budget setup, and business category selection. Done right the first time so you don’t lose impressions to configuration errors. 02 License and Insurance Verification Guidance through Google’s state-specific license verification requirements for your trade. We know what each step requires and how to move through it quickly. 03 Background Check Coordination LSAs require owner and employee background checks through Google’s verification partner. We coordinate the process so your team knows exactly what to expect. 04 Bid Strategy Weekly bid adjustments based on impression share, lead volume, and cost-per-lead data. The goal is maximum qualified leads at the lowest cost that still wins jobs. 05 Lead Response Management Setup of lead notification systems and response protocols to maintain the response rate Google requires for strong ad ranking. Missed leads lower your rank. 06 Invalid Lead Disputes Monthly review and dispute filing for leads that don’t qualify, including wrong number, out-of-service-area, and job type mismatch. Your budget should only pay for real opportunities. Results ## What Google Pay Per Lead Does for Contractor Lead Flow 65%+ Close Rate 30X+ ROI on Marketing 10X Faster Growth Before: Hammer Time Handyman - ✗Generic handyman brand - ✗$500 to $2,000 jobs - ✗87 leads = 2 jobs = 2% close rate - ✗Competing on price - ✗No systems, just chaos After: Legacy Deck Builders - ✓Specialist brand in a profitable niche - ✓10x higher job value - ✓65%+ close rate - ✓30x+ ROI on marketing - ✓Systems that scale Same guy. Same skills. Same experience. Only the brand, systems, and strategy changed. Sean Moser, Springfield, IL Service Areas ## We Serve Contractors Across Chicagoland Lemur Marketing serves outdoor living and residential contractors throughout the Chicago area. Click your city to see how we approach Local Service Ads in your specific market. Park Ridge Niles Mount Prospect Elk Grove Village Morton Grove Rolling Meadows Glenview Wood Dale Arlington Heights Skokie Wheeling Itasca Northbrook Palatine Schaumburg Addison Deerfield Buffalo Grove Inverness Hoffman Estates Hanover Park Roselle Elmhurst Evanston Streamwood Glendale Heights Highland Park Bloomingdale Villa Park Lombard Oak Brook Barrington Bartlett Carol Stream Glen Ellyn Lake Zurich Vernon Hills Elgin Wheaton Westmont Lake Forest South Elgin Downers Grove Libertyville Mundelein Lisle Naperville St. Charles Free Visibility Audit ## Ready to Own Your Market? Book a free Visibility Audit. We’ll review your current rankings, GBP, and competitors and show you exactly what it takes to rank first in your area. Book Your Free Visibility Audit Exclusive territory. We don’t work with your competitors Free audit included with every consult or call us (630) 551-8493 ---------------------------------------------------------------------- # Social Media for Contractors URL: https://www.lemurmarketing.net/social-media-for-contractors/ Social Media for Contractors # Your Next Client Is Watching Before They Call Homeowners spend hours a day on social media before they are ready to hire. They are not booking a consult yet, but they are deciding who to trust. Lemur Marketing builds the social presence that makes you the obvious choice when they are finally ready. Get Your Free Visibility Audit See the Problem ★5-Star Google Rated ✓Contractor Specialists ✓Serving Chicagoland Why Most Contractor Social Fails ## Posting Without a Strategy Builds Nothing Except Frustration. Random posts for the sake of posting do not generate leads. Contractors who get consistent business from social have a documented strategy tied to how buyers actually make decisions. 01 No strategy behind the content Posting a project photo with no context, no story, and no call to action does not move a homeowner closer to calling you. Social content has to match where the buyer is in their decision process. We build content mapped to buyer stages → 02 Wrong platform for your audience Luxury outdoor living buyers are on Instagram and Facebook, researching inspiration and vetting contractors. TikTok and Twitter are not where your clients make $30,000 project decisions. We focus on the platforms that close jobs → 03 No before-and-after documentation Before-and-after project posts are the highest-converting content format for contractors. Most never shoot job site photos consistently. No photos means no content means no authority. We build a documentation system for your crew → 04 Vanity metrics instead of lead signals Likes and reach mean nothing without a conversion path. Social should drive profile visits, website clicks, and direct messages from homeowners who want to talk. We track what moves the business. We optimize for leads, not likes → What’s Included ## Social Media That Builds Brand Authority Built for contractors who want social to support their premium positioning, not cheapen it. 01 Platform Strategy Focused on the platforms where your buyers research, compare, and decide. For outdoor living contractors, that is Instagram and Facebook. We go deep on the right two, not shallow on six. 02 Content Calendar A monthly plan mapping content to buyer stages: awareness, consideration, and decision. Each post has a purpose, not just a presence. 03 Project Documentation System A simple field documentation process so your crew captures before, during, and after photos on every job. Gives you a library of real content without adding work to your schedule. 04 Profile Optimization Complete Instagram and Facebook business profile setup including bio, highlights, link strategy, and category settings. First impressions matter before a homeowner ever scrolls. 05 Paid Social Setup Facebook and Instagram ad campaigns targeting homeowners by zip code, home value, and interest profile. Retargeting for visitors who already viewed your site but didn’t call. 06 Monthly Analytics Review Monthly report showing what content drove profile visits, website clicks, and DMs. What is working gets more budget. What isn’t gets replaced. Results ## What Premium Contractor Social Media Looks Like in Practice 65%+ Close Rate 30X+ ROI on Marketing 10X Faster Growth Before: Hammer Time Handyman - ✗Generic handyman brand - ✗$500 to $2,000 jobs - ✗87 leads = 2 jobs = 2% close rate - ✗Competing on price - ✗No systems, just chaos After: Legacy Deck Builders - ✓Specialist brand in a profitable niche - ✓10x higher job value - ✓65%+ close rate - ✓30x+ ROI on marketing - ✓Systems that scale Same guy. Same skills. Same experience. Only the brand, systems, and strategy changed. Sean Moser, Springfield, IL Service Areas ## We Serve Contractors Across Chicagoland Lemur Marketing serves outdoor living and residential contractors throughout the Chicago area. Click your city to see how we approach Social Media in your specific market. Park Ridge Niles Mount Prospect Elk Grove Village Morton Grove Rolling Meadows Glenview Wood Dale Arlington Heights Skokie Wheeling Itasca Northbrook Palatine Schaumburg Addison Deerfield Buffalo Grove Inverness Hoffman Estates Hanover Park Roselle Elmhurst Evanston Streamwood Glendale Heights Highland Park Bloomingdale Villa Park Lombard Oak Brook Barrington Bartlett Carol Stream Glen Ellyn Lake Zurich Vernon Hills Elgin Wheaton Westmont Lake Forest South Elgin Downers Grove Libertyville Mundelein Lisle Naperville St. Charles Free Visibility Audit ## Ready to Own Your Market? Book a free Visibility Audit. We’ll review your current rankings, GBP, and competitors and show you exactly what it takes to rank first in your area. Book Your Free Visibility Audit Exclusive territory. We don’t work with your competitors Free audit included with every consult or call us (630) 551-8493 ---------------------------------------------------------------------- # AI Brand Mentions for Contractors URL: https://www.lemurmarketing.net/ai-brand-mentions-contractors/ AI Search and Brand Authority # ChatGPT Is Recommending Contractors. Is It Recommending You? When a homeowner asks an AI assistant who the best contractor in their area is, it does not search Google. It recalls what it already learned. Lemur Marketing builds the entity authority that gets contractors recommended by AI search before that question even gets asked. Get Your Free Visibility Audit See the Problem ★5-Star Google Rated ✓Contractor Specialists ✓Serving Chicagoland The New Search Reality ## The Way Homeowners Find Contractors Is Changing Right Now. Google’s AI Overviews, ChatGPT, and Perplexity are answering local service queries directly. The contractors they recommend are the ones with strong entity signals. Everyone else is invisible. 01 AI search is replacing discovery ChatGPT, Perplexity, and Google AI Overviews now answer contractor queries directly. A homeowner asking “who are the best deck builders in Naperville” gets a list, not ten blue links. Contractors with no entity signals are not on that list. We build the signals AI models rely on → 02 Brand mentions are the new backlinks AI models learn from the broader web. The more your business name appears in authoritative, consistent, contextually relevant sources, the stronger your entity signal becomes. Backlinks alone are no longer sufficient. We build structured brand mentions at scale → 03 Unstructured citations don’t build authority Mentions without consistent NAP data, schema markup, or entity context do not contribute to AI knowledge graphs the way structured ones do. Format and context matter as much as the mention itself. We structure every mention correctly → 04 Early movers have a compounding advantage Entity authority compounds over time. Every month a competitor is building AI search presence while you are not is a gap that grows wider and harder to close. The time to start was six months ago. We start building your entity signal now → What’s Included ## Entity Authority for the AI Search Era Built for contractors who want to be the answer when AI search asks who the best contractor in their market is. 01 Entity Authority Audit Complete audit of your current brand mentions, citation consistency, structured data, and AI search visibility. Baseline established so progress is measurable. 02 Brand Mention Campaigns Systematic placement of your business name in authoritative context across industry publications, local business directories, community sites, and trade resources. 03 Structured Data and Schema LocalBusiness, Service, and Review schema markup deployed across your site and external profiles so search engines and AI models can interpret your entity correctly. 04 AI Search Monitoring Monthly tracking of how your business appears in AI-generated responses for target queries. Identifies gaps and confirms that entity-building work is showing results. 05 Directory and Press Placement Strategic placement in authoritative local and trade publications. Contextual mentions in sources AI models trust carry significantly more weight than generic directories. 06 Monthly Entity Report Plain-English report showing new mentions acquired, schema deployment status, AI visibility scores, and what is planned for the next 30 days. Results ## What Contractors With Strong Entity Authority Experience 65%+ Close Rate 30X+ ROI on Marketing 10X Faster Growth Before: Hammer Time Handyman - ✗Generic handyman brand - ✗$500 to $2,000 jobs - ✗87 leads = 2 jobs = 2% close rate - ✗Competing on price - ✗No systems, just chaos After: Legacy Deck Builders - ✓Specialist brand in a profitable niche - ✓10x higher job value - ✓65%+ close rate - ✓30x+ ROI on marketing - ✓Systems that scale Same guy. Same skills. Same experience. Only the brand, systems, and strategy changed. Sean Moser, Springfield, IL Service Areas ## We Serve Contractors Across Chicagoland Lemur Marketing serves outdoor living and residential contractors throughout the Chicago area. Click your city to see how we approach Brand Mentions & AI in your specific market. Park Ridge Niles Mount Prospect Elk Grove Village Morton Grove Rolling Meadows Glenview Wood Dale Arlington Heights Skokie Wheeling Itasca Northbrook Palatine Schaumburg Addison Deerfield Buffalo Grove Inverness Hoffman Estates Hanover Park Roselle Elmhurst Evanston Streamwood Glendale Heights Highland Park Bloomingdale Villa Park Lombard Oak Brook Barrington Bartlett Carol Stream Glen Ellyn Lake Zurich Vernon Hills Elgin Wheaton Westmont Lake Forest South Elgin Downers Grove Libertyville Mundelein Lisle Naperville St. Charles Free Visibility Audit ## Ready to Own Your Market? Book a free Visibility Audit. We’ll review your current rankings, GBP, and competitors and show you exactly what it takes to rank first in your area. Book Your Free Visibility Audit Exclusive territory. We don’t work with your competitors Free audit included with every consult or call us (630) 551-8493 ---------------------------------------------------------------------- # About Lemur Marketing URL: https://www.lemurmarketing.net/about/ About Lemur Marketing # The Agency That Took Its Own Advice Lemur Marketing is a Des Plaines agency that runs the full marketing stack for residential contractors across Chicagoland. We learned what specialization is worth by testing it on ourselves first, and it cost us before it paid. Book a Free Visibility Audit Read the Story ★5-Star Google Rated ✓5+ Years in Business ✓Des Plaines, IL The Story ## We Sold Specialization Only After It Worked on Us I built Deck Builder Marketing because Lemur Marketing couldn’t attract deck builders When I started Lemur Marketing and went directly after deck builders, the results were bad. The pitch was right. The work was right. Nobody trusted it, because the name did not signal anything specific. To a deck builder, Lemur Marketing was just another agency that would also take a dentist. So I did the thing I now tell every client to do. I created a niche DBA: Deck Builder Marketing. Same services, same team, same person on the call. Only the positioning changed. The trust showed up immediately. That is an uncomfortable lesson to learn about your own company, and it is the reason this page exists. We are not recommending a branding exercise we read about. We ran it on ourselves, watched it fail as a generalist, and watched it work as a specialist. Ryan Leonard, owner Before Generalist agency, generic name After Specialist DBA, instant trust What changed Positioning only What didn’t Team, services, price The same move works for a contractor. A generalist doing $3,000 to $5,000 jobs under a name like Bob’s Construction competes on price with everyone. The same crew, positioned as a specialist, quotes $20,000 to $50,000 projects and stops being compared to the cheapest bid. See Deck Builder Marketing → How We Operate ## Four Things We Will Tell You Before You Hire Us 01 We take one contractor per trade per territory If we are ranking you in Naperville, we are not also ranking the deck builder two towns over. That limits how many clients we can carry, and it is the reason we turn work down. 02 Positioning comes before spend If your brand reads as a generalist, ads make that problem more expensive, not smaller. We fix what a homeowner sees first, then we buy traffic to it. 03 Every channel or none of them We do not sell a single service and pretend it will carry the rest. Search, map pack, paid, social and AI visibility all pull on each other, and gaps show up in the results. 04 We report calls, not impressions Rankings and clicks are inputs. The number we bring to the monthly call is how many people contacted you and how many estimates got booked, broken out by where they came from. Who You Work With ## A Small Team, Not a Support Queue Lemur Marketing is deliberately small. You get the owner on the strategy calls, and the people doing the work are the people you can reach. 01 Ryan Leonard, Owner Runs strategy, positioning and every audit. Founded Lemur Marketing 5+ years ago and later launched Deck Builder Marketing as the niche DBA. The person on your intro call and on your monthly review. 02 SEO & Profile Management Handles on-page work, citations, NAP consistency and the monthly Google Business Profile cadence: posts, photos, services and questions. The unglamorous work that decides map pack position. 03 Web Design & Build Designs and builds the sites, mobile first, with the conversion paths and page structure the SEO and ad work depend on. No handoff between a design vendor and a marketing vendor. We use AI tooling heavily for research, content drafting and reporting. It speeds the work up. It does not replace the person who decides what your money should be spent on. What Clients Say ## Real Reviews, Real Results Chicagoland businesses who switched from lead-gen platforms and generic agencies. ★★★★★ Google Rating 5+ Years in Business Des Plaines, IL Locally Operated Territory ## 25 Miles of Des Plaines We work the Chicago suburbs, not the whole country. Staying inside one metro is what lets us hold territory exclusivity and actually know the competitors you are bidding against. Office Des Plaines, IL 1574 Henry Ave, Des Plaines, IL 60016. Calls answered by the people doing the work. Coverage 48 Chicagoland suburbs From Evanston and Skokie out to Naperville, St. Charles and Lake Forest. See all service areas → Niche brand Deck Builder Marketing Our own specialist DBA, built for deck and outdoor living contractors. Visit the site → Free Visibility Audit ## Start With the Intro Call Twenty minutes to find out whether we are a fit. If we are not, we will tell you on that call instead of selling you a plan. Book Your Free Visibility Audit Exclusive territory. We don’t work with your competitors. or call us (630) 551-8493 ---------------------------------------------------------------------- # Contact URL: https://www.lemurmarketing.net/contact/ Contact # Two Ways to Start and Neither Costs Anything Book the intro call and pick your own time, or send the form and we will come back to you within one business day. Either way the first conversation is a fit check, not a pitch. Book the Intro Call Send the Form Instead ☎(630) 551-8493 ✓Reply within 1 business day ✓Des Plaines, IL Reach Us ## Call, Book, or Stop By Phone (630) 551-8493 Open 9:00am to 7:00pm, seven days a week. You will get a person, not a queue. Call now → Book directly Free Visibility Audit Pick a time on the calendar. Twenty minutes to work out whether we are a fit before anyone builds anything. Open the calendar → Office Des Plaines, IL 1574 Henry Ave Des Plaines, IL 60016 Serving contractors within 25 miles. See service areas → Send a Message ## Tell Us What You Build The more you put here, the more useful the first call is. We look at your site and your Google Business Profile before we ever get on the phone. - One business day. That is the reply window, not a target. - No sales sequence. One reply from a person, then a call if you want one. - Trade and territory first. We check whether your market is open before anything else. Would rather talk now? Call (630) 551-8493 or book a time directly. [wpforms id="2829"] What Happens Next ## Nobody Quotes You Before the Audit There are no fixed packages here. Pricing comes after we have seen what you are working with, because the plan for a contractor with no website is not the plan for one ranking third. Step 01 Intro call Twenty minutes. What you build, what you charge, where leads come from today, and whether your trade and territory are open. Step 02 Visibility audit We pull your rankings, your Google Business Profile, your site and your closest competitors, then walk you through where the jobs are going instead. Step 03 Game plan and price Channels in priority order, what each is expected to do, and the monthly number. Engagements run $750 to $2,500 per month plus ad spend. Straight Answers ## The Questions People Ask Before They Call 01 What does it cost? $750 to $2,500 per month plus ad spend, depending on how many channels you are running and how much has to be built from scratch. The audit and the intro call cost nothing. 02 How fast will I hear back? One business day on the form. If you would rather not wait, the Calendly link puts you straight on the calendar and skips the back and forth entirely. 03 Do you work with my trade? Outdoor living, hardscape and luxury interior remodeling. We do not take roofers or emergency trades, and we take one contractor per trade per territory, so ask early. 04 Can I buy just one service? We would rather you did not, and we will tell you why on the call. Paid traffic to a site that leaks trust is the most expensive mistake in contractor marketing. Free Visibility Audit ## Skip the Form, Take the Call Twenty minutes on the calendar tells you more than a week of emails. If we are not a fit, you will hear that on the call. Book Your Free Visibility Audit Exclusive territory. We don’t work with your competitors. or call us (630) 551-8493 ----------------------------------------------------------------------